Branding is defined as the process by which one creates a unique name and image for a product using advertising campaigns. It …
In 2016, we've seen mobile completely redefine how people interact with one another as well as with brands. And while social and …
At first glance, Sandy Hook Promise’s PSA “Evan” by BBDO tells the saccharine sweet story of a budding high school romance between …
Humanized brands are being revered nowadays. Customers are looking to associate themselves with brands as they do with their friends: as an …
We all know that consumers today aren’t simply passive people ready and willing to consume products and services as and when brands …
We know that now, we live it, we accept it. Yet, there's a good way to promote a brand and a bad …
