With the owner sharp mission, Waykambas' hard task as a brand consultant was visualizing its philosophy. However, Waykambas was striving for more than meeting the brand's goals, we were initiating to setting “the mood” and infuse the right amount of strategic approach to let the customer really feel The Arbor&Troy’s Experience.
Through the brand strategy, concept to design, we built the brand to really come alive! We create a lasting impression and brand harmonization that would stick with customers. We highlight Arbor&Troy's detailed craftsmanship, unparalleled comfort and expert style to deliver a total brand experience -start with the logo, in-store experience, digital experience, marketing collateral, advertising to internal engagement. Waykambas has been working as Arbor&Troy's brand guardian ever since. We maintain and refresh the brand to keep it relevant to today's new competition, trends and customer shopping behavior.