Based on our initial research, we spotted SensitiF Condom was not a right brand name, but how to create a well-suited naming to convince the company’s leaders? How SensitiF Condom can avoid any blunder and clash of interest with its own mother brand? How SensitiF Condom can expand for its next future development plan? How it is positioned between existing international brands that had prior enter the Indonesian market? We take part in giving brand consultancy by offering the change of name alternatives.
Luckily, SensitiF's leaders were open for renames possibility, and to shorten the story, the SensitiF VIVO was born. The name itself was taken from Italian language which means 'to get a life'. VIVO rename phase was important not only because it really resonates the vibe, but also to embrace future product expansion.
After brand strategy development and brand platform process, we focused on creating a vibrant logo that can reflect its brand personality and standout from the crowd. Next, we create the new packaging design and nomenclature system that can express a range of attributes for each specific product, understandable so consumers can easily decide which is right for them, yet applicable for future limitless variant products. To complete the branding project, we wrote a brand book to communicate VIVO's character as well as the details of how to use the brand element to bring the entire system to life.
We put the right mix of uncompromised safety, convenience, playfulness and The Sex Sense through various touch points resulting in a fresh, contemporary brand communication that inspires and promotes the brand's focus yet appeals to today's generation by connecting to their hearts as well as their minds.